Free tool
The 48-Hour Launch Planner
42 tasks across six phases. Start the clock, tick tasks off, and your progress is saved in this browser — no account needed.
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1. Validate0–8h · 7 tasks
- Write a one-line promise: who, outcome, pain removedKeep it under 20 words.
- List 10 places your buyers discuss the problemForums, groups, reviews, Q&A sites.
- Collect 20 exact customer phrasesSave them for your headline.
- Book 5 problem interviewsPast behaviour, not opinions.
- Run the interviews and log workaroundsMoney, hours or hires = real pain.
- Check 3 competitors and their 3-star reviewsFind the gap they leave.
- Go / no-go decision3 of 5 with paid workarounds = go.
2. Shape8–16h · 7 tasks
- Define the smallest offer that keeps the promiseService, template or tool.
- Write the 3-step customer journey
- Choose one priceSee the pricing guide.
- Run break-even mathUse the break-even calculator.
- List features and cut 70% of them
- Pick a name and buy a domainRun trademark checks first.
- Draft the landing page outlineHero, proof, how it works, pricing, FAQ.
3. Build16–24h · 7 tasks
- Write the headline and subheadline
- Draft all page sections with AI, then edit
- Build the landing pageMobile first.
- Build the core workflowManual behind the scenes is fine.
- Add the sign-up or lead form
- Create 3 visuals or screenshots
- Deploy to free hosting
4. Wire money24–32h · 7 tasks
- Create the checkout or deposit link
- Test a real purchase and refund it
- Add privacy policy and terms
- Add refund policy
- Install privacy-friendly analytics
- Write the confirmation email
- Speed and mobile testTwo phones, one desktop.
5. Launch32–40h · 7 tasks
- Message your 5 interviewees personally
- Write the launch story postProblem, build, who it is for.
- Post in 3 relevant communitiesFollow each rule set.
- Submit to 2 launch directories
- Email your network
- Reply to every comment within an hour
- Tag every link with campaign parameters
6. Learn40–48h · 7 tasks
- Record visitors, sign-ups and payments
- Read every reply and tag the themes
- Ask buyers why they bought
- Ask non-buyers what stopped them
- Fix the single biggest drop-off
- Decide: double down, pivot or stop
- Write a 5-line retrospective
Stuck at a phase?
Send us where you are. We will reply with a fixed-price quote to finish the launch for you.